We all know a British adore their tea (and scones as well as crumpets as well as those cute little sandwiches with a crusts cut off), but it turns out they adore it way reduction than they used to.

Tea consumption in a U.K. has steadily declined since a early 1970s, according to research released by a Open Data Institute as well as cited by a Washington Post. In 1974, Brits sipped an normal of almost 68 grams of tea per week. By 2014, their tea drinking had dipped to a relatively weak 25 grams per week a decrease of more than 63 percent. Meanwhile, consumption of coffee in a U.K. during a same period of time tripled.

Tea drinkings protracted, steady decrease shows no sign of abating, either, notes a Post, citing data released by market research company Euromonitor indicating that, final year alone, a volume of black tea bags sole in a U.K. sank 2 percent while a sale of coffee pods climbed 33 percent.

Why have been British people turning their backs on what a rest of us regard as their national drink, as symbolic of their country as a Union Jack or a queens crown? The Post points to a few potential factors.

Generation Gap: Drinking a traditional black tea long adored by their elders is considered uncool by a younger generation. London-based food as well as drink analyst Emma Clifford, of a market research firm Mintel, told a paper which tea has a serious image complaint here. People, especially young people, have been not excited about it at all. Its just too mundane.

Coffee Culture:Coffee is satisfying Britons craving for caffeine, providing more of a boost per cup than tea. The number of coffee shops in a U.K. climbed twelve percent final year alone, a Post notes as well as there have been right away 20,000 of them nationwide. Plus, a rise of a coffee pod has provided java drinkers there with a higher-quality pick to a powdered instant coffee which was long a British pantry staple.

Herbal Infusion: Fruity as well as herbal teas, which seem much more exotic as well as innovative, arent pang quite a same image complaint as customary black tea, but they alone cannot shore up a tea market.

The Sugar Effect: As health-minded Britons revoke their sugar consumption, they cut back on a tea they associate their treats with. Cakes as well as tea have been seen as a perfect pairing, Clifford told a Post, but right away which a country is cutting back on these items, a occasion to drink tea is apropos reduction frequent.

The Modern Economy:Workplace tea breaks have been no longer a cultural norm they once were in a U.K. Productivity as well as efficiency as well as a demands of a global economy, dont you know.

But all is not bitter in a world of tea.Even as a Brits have turned their backs on a beverage, a American appetite for it has increased dramatically. Between 1999 as well as 2013, U.S. tea sales quintupled, a Posts Roberto A. Ferdman notes, citing Euromonitor data. In fact, final year alone, sales of black tea rose 5 percent.

So a tea leaves here, at least, prove a more earnest future.

Feeling like its teatime yourself? Here have been a few recipes.

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